Saturday, June 4, 2011

Simon & Schuster Releases New Book Trailer on YouTube

In the last couple of years, book trailers announcing the release of new novels have been huge. Jonathan Franzen and Gary Shteyngart, to name but two, have released one for their latest fiction. To be honest, I haven't paid much attention to them until now. Simon and Schuster released a trailer on Youtube recently for the fiction debut novel Bed by David Whitehouse, and I thought it looked intriguing. In fact, a little too intriguing, at least visually speaking. It fact it looks more like a music video. So it's a little disconcerting at the end when it announces the arrival of Whitehouse's debut later this August. Still it's pretty good, even if it doesn't tell you exactly what the novel is about. The story, by the way, deals with two brothers, one of whom decides not to leave his bed on his twenty-fifth birthday.

Book trailers are an inventive way to get readers interested, especially in a crowded field of TV, movies, video games, and the Internet vying for public attention. Hopefully this will pay out for Whitehouse. Check out the trailer below:

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